Under the General Data Protection Regulation (GDPR), telemarketing activities must be based on a lawful ground for data processing. The most relevant bases for telemarketing are consent and legitimate interest. If relying on consent, it must be freely given, specific, informed, and unambiguous. For legitimate interest, the company must conduct a balancing test to ensure that the interests of the business do not override the rights and freedoms of the data subject. Documenting this assessment is crucial for demonstrating compliance in case of an audit or complaint.
2. Clear and Transparent Communication
GDPR mandates transparency in how personal buy telemarketing data data is collected and used. This is particularly important in telemarketing, where individuals must be informed at the point of data collection. Privacy notices should include:
The purpose of data collection
The legal basis for processing
Who will have access to the data
The individual’s rights
How to exercise those rights
When collecting data via building a consistent pipeline with verified gambling leads online forms, registration portals, or customer service calls, ensure the privacy notice is easily accessible and written in plain language. Transparency builds trust and reduces the risk of complaints.
3. Obtaining and Managing Consent
If telemarketing relies on brazil number list consent, GDPR requires a clear opt-in process. Pre-ticked boxes or silence cannot be interpreted as consent. Furthermore, businesses must maintain a record of consent, showing who consented, when, how, and what they were told at the time. Individuals should also be able to withdraw consent as easily as they gave it. Processes must be in place to honor withdrawal requests promptly and to update internal systems accordingly to prevent further unwanted calls.
4. Respecting Data Subject Rights
Telemarketing efforts must respect the rights of individuals under GDPR, including:
Right to object: Individuals have the right to object to their data being used for direct marketing purposes. Once an objection is raised, the organization must stop contacting that person.