Identify Relevant Registers: Determine which national DNC registers apply to your target markets (e.g., for US campaigns, you need to use the National Do Not Call Registry; for Australia, the ACMA DNCR).
Register as a Telemarketer/Sender: Most DNC registers require businesses to register and pay a small fee to access their data for scrubbing.
Regular Scrubbing: This is non-negotiable. Before every single telemarketing campaign or SMS broadcast, you must scrub your outbound call/SMS lists against the relevant DNC registers. The frequency depends on the DNC register rules (e.g., monthly for the US National DNC).
Maintain a Robust Internal Do Not Contact (DNC) List:
Capture Opt-Outs Implement
clear processes to capture all opt-out requests, whether verbal (for calls), “STOP” replies (for SMS), or unsubscribe clicks (for other digital channels linked to phone numbers).
Promptly Add Numbers: Ensure kenya phone number list these numbers are immediately added to your internal DNC list.
Integrate Across Systems: Your CRM, marketing automation platform, and telemarketing dialers must be integrated with your internal DNC list to prevent accidental re-contact.
Centralized Management: Assign responsibility for managing and updating this list within your marketing service.
Implement Comprehensive Data Hygiene Processes:
Duplicate Removal: Eliminate latest comments duplicate numbers from your lists
Invalid Number Removal: Remove invalid or disconnected phone numbers.
Consolidation: Combine your internal DNC list with any purchased data lists before commencing outreach.
Vet Third-Party Data Providers Rigorously:
If you purchase lists, demand proof that they have been scrubbed against relevant DNC registers and that valid consent was obtained for the specific type of marketing you intend to perform. Most reputable providers will explain their scrubbing processes.
Still Scrub Yourself: Even if a provider claims their lists are “scrubbed,” you should always perform your own DNC scrubbing as an added layer of protection.
Train Your Team Extensively:
Compliance Training All telemarketers
SMS marketers, and account managers must be thoroughly trained on DNC regulations, internal DNC procedures, and ethical communication practices.
Script Compliance: Ensure call scripts and SMS templates include clear opt-out language and instructions.
Immediate Opt-Out Respect: Train agents to be numbers immediately honor and process opt-out requests during a call.
Maintain Meticulous Records:
Keep records of when and how numbers were scrubbed against DNC registers.
Document all opt-in consents and opt-out requests. This documentation is crucial for your defense in case of a complaint or audit.
Conclusion,